When Social Responsibility leads to growth

An imperative for Consumer Companies to go Green

Goods labeled organic, natural, ecological, and fair trade are no longer a niche in the food, personal-care, and household products sectors. These goods have entered mainstream retailers and become a large part of the market, with a broad base of consumers now purchasing them. In an otherwise stagnant industry, these “responsible consumption” (rC) products represent a major area of profitable growth.

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